How are companies like Wolf Oil Corporation meeting those changes?
Our organisation has a unique collaboration with additive suppliers, who run engines in bench testing, oxidisation testing, even field testing for some OEMs. We partner with these suppliers, and have direct access to the latest technologies and formulations, so we can very quickly come up with the right specifications.
We have invested heavily in our resources too, growing our workforce with around 80 new people recently. Special aim was set on hiring technical people. A new lab manager, new lab technicians, lab co-ordinators and administrators, R&D manager and a New Product department have all seen life recently. As well as a Product Technical Knowledge Centre was installed. These are all working to ramp up our ability to react to the accelerating change we are seeing everyday.
The number of different oils just keeps rising - how do you help garages stock the right oil?
We really try to help release the full potential of garages’ business, so we are focused on getting a win-win situation for them and for ourselves. We put great emphasis on experience and market data, and we gather market intelligence in the 90-plus countries where we operate. From our divisions in Netherlands, Germany, Italy, France, Dubai and China, we know in great detail what is going on in the market, and we can gather data for forecasting for our existing clients and distributors. Those distributors and market analyses help us know what the typical customer demands on local garages, in terms of car types, age, and so on. This helps us put together for example a recommended Oil Cabinet for the garages, with the types and variety of oils they are most likely to need. Our hubs and distribution network are kept in full supply of the most utilised oils, and the oils that are coming through for newer engines.