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Success lies ahead in Germany

Shortly after its expansion in France, Wolf Oil now also invests in local presence in Germany.


After popular demand, the products and services of Wolf Oil’s own brand Champion will be soon available to German spare part distributors with the launch of a new German-based company Champion Chemicals GmbH in Düsseldorf.

A strategic, local partner

Champion is both a quickly evolving lubricant brand and a strategic partner for automotive spare part distributors who want to offer high-quality lubricants. The brand is well-established internationally with leading global buying groups and new partnerships are constantly being rolled out in upcoming markets.

To be fully equipped, Wolf Oil Corporation took the necessary measures: "Germany is a key market, and we wanted to be fully prepared to introduce Champion”, says Nicolas Verellen, General Sales & Business Development Manager. "We wanted to gather enough international experience and with two new highly experienced local sales people, we feel it's the perfect time to kick-start Champion as a brand in Germany." The brand in Germany will be represented by Karsten Giersch (Key Account Manager) and Torsten Schindler (Sales Manager). Giersch and Schindler have respectively 25 and 17 years of sales experience in the lubricant industry, making them a further asset to the local German team.

The brand positions itself as a strategic partner for its distributors, which means it will always offer the option of maximising their profits via measures like technical training, education, marketing and sales support to reach new potential clients. It also has an easy-to-sell Champion 'concept offering' to garages, which distributors can introduce to their new and existing garage clients. On top of that, Champion promises to offer customised support to spare part distributors for their special needs. 

High performance lubricants

Behind the Champion brand you’ll find Belgium-based Wolf Oil Corporation, one of Europe’s leading independent blending specialists. Since 1955, this company has accumulated more than 60 years of expertise and experience, both in developing advanced products and in supplying their partners with technical services and logistical support as well as sales and marketing tools.

Address of Champion Chemicals GmbH:

Champion Chemicals GmbH

Klaus Bungert Str. 3

40468 Düsseldorf

More about Champion: www.championlubes.com 

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