Prety Oil has been acquired by Wolf Oil Corporation. The French company was formerly the lubricants producer's main distributor in France. As from 1 January 2018, Prety Oil and its 6 employees will become part of Wolf Oil Corporation France S.A. With the acquisition, Wolf Oil Corporation gains more control over the strategy and distribution of its products in France.
Since 2001, when Wolf Oil Corporation and Prety Oil started their collaboration, the distribution of Wolf and Champion products has generated 4 million euros in annual revenue for Prety Oil. The 4,000 m2 distribution center north of Lyon remains the central access point for all our deliveries in France.
"Mr. Bruno Lacroix, Director at Prety Oil, has played a crucial role in our growth in France over the past 15 years, and we are very thankful for that”, explains Benoit Van den Eynde, Regional Sales Manager at Wolf Oil Corporation. “His experience and knowledge of the market will stay key to further developing our brands in France over the next few years.”